Упаковка – Статьи

Best of the Best: Cosmetics Packaging Awards

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Despite the difficult year, the global packaging market was full of interesting novelties, innovative developments and achievements. It was presented at various exhibitions, many of which were held online. International and national awards also selected the winners and awarded the best packaging in a new format. Most of the ceremonies were held in the form…

Flexible packaging: features and benefits

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Packaging concerns almost everything we face nowadays, and covers all supply chains. The modern packaging market is growing and changing on the basis of consumer demand and innovation; it allows products to meet and exceed the needs of society, thanks to advanced technologies, equipment, the latest decorating techniques and the development of sustainable and smart…

New products of color cosmetic market

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The color cosmetics market is perhaps the most vibrant, not only because of its specifics, but also because of the dynamics and speed that it demonstrates from year to year. Brands are constantly looking for innovations to improve product formula, packaging, and design. The COVID-19 pandemic has affected all market segments, and the cosmetics sector…

Косметическая упаковка: Китай VS Европа

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Артур Жуковский Современные реалии продаж товаров бьюти-сектора, выросший объем косметического рынка и резко изменившиеся бизнес-процессы требуют от производителя внимательно относиться  к ожиданиям покупателя от продукта – эмоциональным и  рациональным. Здесь огромную роль играет внешний вид косметического продукта – его упаковка. Рынок упаковки, в свою очередь, предлагает как европейские, давно зарекомендовавшие себя бренды, так и поставки…

Beauty online: Packaging for e-сommerce

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Every year e-сommerce absorbs more and more of the retail market share. In recent years, online shopping has become the norm, although a few years ago, this concept was close to zero. But with the growing impact of the Internet and smart devices, people now prefer to buy products through online platforms. This is one…

Больше гибкости!

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Flexible packaging is an abundant mix «4-in-1»: economy, compactness, convenience and attractive appearance. It is not surprising that it is among the top 5 most popular packaging solutions.