A world of inspiration Michelin starred chef, Jason Atherton, and CPL Aromas Director of Perfumery, Christian Provenzano, have collaborated together with FOUR Magazine to create Vetiver Imperiale the new scent for pre- mium fragrance producer Boadicea the Victorious.

This new creation combines key culinary ingredients such as Cardamom, Pink Pepper and Rhubarb together with an intoxicating blend of Citrus and woody notes that skillfully showcase some of the common ingredients used in the world of perfumery and cooking.

Christian Provenzano and Jason Atherton are true creative talents. Christian, now based in Dubai, has a reputation in the fragrance industry for creating original and highly successful award winning perfumes. Jason’s restaurant, Pollen Street social, gained a Michelin star during its opening year in 2011 and he has co-hosted the Sky Living TV series My Kitchen Rules.

The fragrance, currently on sale in Harrods, priced at £245 for a 100 ml bottle incorporates the new and unique CPL Aromas technology Aromafusion that allows CPL perfumers to introduce unique captive ingredients into its customers’ products ensuring the creation is genuinely original as the molecules within the for- mula are unknown in the fragrance industry.

Commenting on the new fragrance Сhristian explains “Working on this project with Jason was really exciting as my great passion, aside from perfumery, is cooking, indeed if I had not followed per- fumery as my chosen career I would certainly like to have become a chef.

This collaboration shows just how closely linked the sense of smell and the sense of taste is as Jason and I were able to incorporate some of our favourite ingredients into the mix producing a genuinely innovative fragrance that can be appreciated by connoisseurs of gourmet food and premium fragrances alike”.

Boadicea the Victorious is a well know brand within the upper echelons of the perfume industry. Focusing on high quality, low pro- duction perfumes stocked in exclusive locations, such as Harrods and Selfridges in London and Neiman Marcus in the US, the brand is the very definition of niche.

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