At MakeUp in NewYork HCT Group showcased a brand new collection of beauty formulations titled “The Art of War.” Angela Umelo, Director of Product Innovations, HCT Beauty let us in on the idea behind the collection commenting, “This collection gives you a full defense and attack strategy in order to better protect and repair the skin. It uses rare earth elements and extracts to fight-off harmful environmental aggressors that cause flaws and imperfections such as signs of premature ageing, clogged pores and overall problematic skin.” Umelo continues with the purpose of this collection adding, “… it will serve as the “war paint” that enables you to approach the world with supreme, unfaltering confidence!»
Some of the most popular products from the Art of War Collection included:
Milk Essence Foundation, Complexion – Featured in a brand new airless compact by HCT Group, this foundation is a makeup and skincare hybrid enriched with Vitamin E and nutritive vegetable milk that rejuvenates the skin.
Primo Matte Foundation, Complexion – Eliminating the need for the powder step in your foundation routine, this formula dries matte hiding pores, fine lines and imperfections. During MUNY this foundation was shown in the dual ended airless pump and brush combo component
Expert Gel Concealer, Complexion – This unique gel concealer contains intelligent skin-adapting polymers that create the ultimate barrier shield to atmospheric pollutants. The formula effortlessly covers dark spots, under eye circles and blemishes
Daily Defense Mist, Complexion – A spray finishing mist that is designed to be used as a makeup setter that “future proofs” your skin by providing a complete defense against the effects of environmental stress
Hollywood Glow Gel, Complexion – With a refreshing, cooling sensation this innovative gel highlighter is enriched with ingredients that your skin will love. The lightweight, semi-translucent bronzing formula contours and highlights giving the face an instant glow. This formula was featured in a double-ended squeezable tottle with HCT Group’s new patent pending gel tip on one end and a brush on the other
Fresh and Flawless Eye Base, Eyes – A multi-function, wrinkle filling, skin firming and priming eye shadow base with a Botox mimicking action and color locking film formers
Liquid Metal, Eyes – This lush, cream formula resembles molten metals that give off the ultimate metallic foil finish that can be used as eye shadow or liquid liner
Lip Smoothie Scrub, Lips – An effective micro-dermabrasion treatment that uses a multi-level exfoliating action to combat dry, flakey lips with eco-friendly ingredients. This formula was shown in HCT Group’s silicon tip click pen
Velvet Diva Lipstick, Lips – Powerfully pigmented lipstick with intense color payoff in a new square, diamond bullet shape