Since their first collaboration in 2000, and up to «Dreamtone» their latest creation, Lancome have regularly shown confidence in MBF Plastiques’ ability to meet the most demanding requirements. And it is once again the case: this time with Grandiose, their new mascara with a patented “Swan-Neck” wand and high-precision brush.

For this high-end ensemble, the plastic injection-moulding specialist provided Lancome with a service incorporating all their skills and expertise. As well as injection moulding the cap, MBF Plastiques was responsible for blow moulding, tampography pad-printing and varnish finishing the flaconette. They also injection moulded the wand holder and the lower part of the wand. The excess wiper and high-precision brush, however, were developed by SIMP.

A refined and subtle decoration, but highly technical to achieve.

The cap and its particular finishings were very complex to produce, involving a rose moulded in a material which can be over-moulded, then over-injection-moulded into the cap. The main difficulty of this operation was the rose, which although very small must appear facing in a very specific direction when the bottle is closed. At the same time, the petals of the flower must be distinct and separate, perfectly reproducing the proportions of Lancome’s emblematic rose. The different elements must, of course, have invisible injection points and joints.

The development of this product involved a substantial amount of applied research: particularly concerning the best combinations to use between lacquer and varnish in order to provide a high quality finish.

As well as providing the solutions for this technical challenge, MBF Plastiques also provided the necessary solutions to make sure that the ongoing production has the same high quality and standards. With this type of innovation, complemented by a refined and subtle decoration and packaging, Lancome is well on the way to consolidating its position as the uncontested market leader for mascara products.