AkzoNobel Combs in New Partially Naturally Derived Hair Fixative, BIOSTYLE XH Polymer

AkzoNobel has launched a sustainable polymer for hair styling products. Biostyle XH polymer is designed to offer strong hold and impart clarity to hair gels and other styling aids without compromising on product aesthetics or economics.

A sustainable styling solution, BIOSTYLE XH polymer offers superior hold and imparts clarity to hair gels and other styling aids without compromising on product aesthetics or economics

AkzoNobel has launched a new hair fixative that combines the performance of a synthetic polymer with the sustainability of a partially naturally derived material to offer the styling performance formulators require to meet consumer demand. BIOSTYLE XH polymer (INCI: Maltodextrin/VP Copolymer) allows formulators to develop cost-effective styling aids with excellent gel clarity, product aesthetics and on-hair performance similar to PVP K-90 while also responding to consumer preferences for more naturally derived or sustainable hair care products.

BIOSTYLE XH polymer XH for extra hold — is designed especially for use in such products as clear hair gels, mousses, creams, waxes, and other styling aids. Partially derived from renewable resources, BIOSTYLE XH polymer is formed by the reaction of vinyl pyrrolidone (NVP) and maltodextrin. This proprietary, patented hybrid polymer offers the exceptional clarity and consumer-preferred rheology typically associated with synthetic fixative polymers.

BIOSTYLE XH gives formulators the best of both worlds, said Melissa Vitale, Global Marketing Manager, Hair Styling, AkzoNobel. This hybrid works so well because formulators get performance similar to an all-synthetic material, including the crystal clarity that many consumers want and look for, while developing more sustainable and renewable styling aids.

Supplied as a ~ 25% active solution in water, BIOSTYLE XH polymer is a liquid and saves on mixing time at the production scale. The polymer is nonionic and compatible with rheology modifiers such as Carbomer and most common styling ingredients, enabling wide formulation versatility. BIOSTYLE XH polymer can be formulated from 1% to 9% active in hair styling gels and 1% to 6% active in other styling applications.

To prove on-hair performance, and more specifically to compare the performance of BIOSTYLE XH polymer with that of PVP K-90 in hair gel formulations, AkzoNobel organized subjective evaluations conducted by trained panelists on hair tresses. There were no statistical differences reported in any of the subjective properties, which included gloss, stiffness, dry comb and on-hair feel. Additional testing showed no statistically significant differences in style retention compared to PVP K-90 and PVP/VA copolymer, as measured by high humidity curl retention after 3 hours at 90% relative humidity and 21°C conditions.

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