Stölzle to invest more than EUR 14 million in luxury glass production and decoration in France


With six European production sites and 2,200 employees, the Stölzle Glass Group (STO) has emerged as a key player in the luxury glass market in Europe. In the wake of the acquisition of Verreries de Masnières in 2013, the group is resolutely positioning itself in the luxury bottling for perfumery. Explanations by Franck Legrand, Sales and Development Director Perfumery & Cosmetics.
Premium Beauty News – The Stölzle Glass Group is now one of the major players in the luxury glassmaking industry in Europe.
Franck Legrand – The group now features six European production sites and four international sales companies. Stölzle covers thethree main key markets for high-end glass – Perfumery & Cosmetics, Prestige Spirits and Healthcare & Consumer – with a variety of glass containers.
All our production sites are located in Europe, namely in Austria, England, Poland, France, and in the Czech Republic. In addition, the group’s international sales companies in the USA, Russia and France enable Stölzle to deliver great customer service. Actually, Stölzle has set the objective to be the preferred long-term partner of its clients. This vision is based on a company culture of mutual trust, high readiness to work, utmost flexibility and reliability.
Premium Beauty News – How does Stölzle address the new needs of the market?
Franck Legrand – In addition to strong design capacities, Stölzle has a comprehensive range of standards and is expert in the production of sophisticated customized bottles, as well. All bottles can easily be branded and upgraded by in house decoration.
Our Design team is one of our major assets. In recent years the cosmetics industry has found that trends in fashion are changing at a fast pace. In the prestige sector customers have always sought the highest quality, style and individuality. In such a context, our strategic objectives have been to enable our customers to keep their brands at the forefront of the market.
This is illustrated through our continued success with annual market and product awards. In 2015 Stölzle products succeeded in various international packaging awards: Pierre Lecat Cognac Decanter and Teint Visionnaire by Lancôme gained the Worldstar 2015, and Haig Club Whisky bottle resulted winner of the German Packaging Award.
In order to provide our customers with the latest support in New Product Development, we have invested in several 3D Print machines. Thanks to this technology, Stölzle is now able to reduce development times by modelling the containers, caps and other accessory parts for customers, and to reduce approval delays and to improve decision-making processes by all parties.
From concept to finished product, Stölzle works with its clients in all aspects of new product development: design concept, production, decoration options, and closure solutions. A true fully integrated offer!
Premium Beauty News – Glass decoration is now a key issue in the luxury industry.
Franck Legrand – Design and decoration has gained an increasing importance to allow products to gain individuality and shelf appeal. Most customers rely on sophisticated and innovative decoration techniques to enhance and improve the branding of their products. They prefer using existing shapes and mould in order to save tooling costs and choose to add uniqueness by sophisticated decoration of the item.
The Stölzle Glass Group has been investing constantly in the development of innovative techniques and equipment. Stölzle has three in-house decoration sites – in France, England and Poland.
In recent years Stölzle decorated over 150 million bottles annually and this will increase every year as Stölzle invests in the latest decoration machines and techniques. The Group has invested in new equipment in all of the three decoration sites, in Great Britain, France and Poland. Our customers have a wide choice of all the major decoration disciplines creating added value for their products; these include silkscreen printing, lacquering, acid etching, gluing, (UV) hot foil stamping, decals, tampo print, sleeving, badging, metallisation, laser cutting and digital printing.
Premium Beauty News – In the wake of the acquisition of French glassmaker Verreries de Masnières in 2013, Stölzle Glass Group resolutely positioned itself in the luxury bottling for perfumery.
Franck Legrand – When Stölzle acquired the Masnières glasswork and its allocated decoration facility in 2013, the main intention was to complement the STO product portfolio in terms of luxury perfumery and cosmetics. In the meantime noticeable investments have been made both in production and decoration. Digital printing was implemented in the site – one of the first products to be decorated by inkjet was the Acqua di Giò Blue flacon by Armani. This stunning bottle gained international recognition in several packaging awards.
Premium Beauty News – Can you detail the investments that are scheduled on this French site?
Franck Legrand – STO recently announced that the French sites, Stoelzle Masnières Parfumerie and Stoelzle Masnières Parfumerie Décoration will become the Group’s new centre of excellence in terms of high-end flacons for the perfumery and cosmetics markets.The company is going to invest more than 14 million euros over the next three years in a major overhaul plan of its production equipment: new production line, new quality control equipment.
The French site will also be integrate better within the STO Group and its other Perfume and Cosmetics production facility while being the main contact point for the customer for ease of service and reactivity.

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