Right makeup is always in trend, but even right makeup is an engrossing way to experiment. There is a color and visual effects make difference in color cosmetics. It is color and visual effects, depending on fashion, that help to create something new. Eckart offers a color trends forecast in decorative cosmetics for seasons 2015/2016.
Make-up is a trendy and fun way to experiment. In today’s liberated working environment women do not want to spend too much time in front of the mirror. In the course of recent years, personal care and color cosmetic products have taken over more tasks to satisfy their user’s needs. Most people, especially women, want to use one product to make their, skin look younger, be moisturized, evened- out, de-wrinkled, strengthened, tanned or bleached, etc. Furthermore, innovative products come along with outstanding design and pioneering gimmicks to capture consumer’s emotions and interest. Especially in the field of decorative cosmetics, color and effect play a decisive role, and create, thanks to their strong relation to fashion on a regular basis, the need for something new.
For spring and summer 2015 ECKART offers face to nail essentials in
- Timeless, ever wearable colors in Mix it! Match it! Love it!
They attract attention by showing a multitude of achievable effects in a wild selection of color cosmetic applications that invite creativity. - Cake and candy-like pearly shades in Crystie’s Candies.
They catch the eye with cotton soft and sweet colors that create a muted rainbow and help to form fresh power when combined with beige or gray tones. - Embracing vibrant hues with Holi Feelings.
Bathed in bold and lively shades, a feeling of light-heartedness arises and makes one feel like stepping into pure optimism.
Mix It! Match it! Love it!
Ageless colors build the base of this multi-variable applications theme. They remind us of the fact that nature never gets old-fashioned and our responsibility towards her will never grow pale. The warm seasons of 2015 show their mature side as well as their playful one. Maturity is expressed in the vegetation or eternal silver representing stone; while playfulness comes along with optimized effects and new applications such as hair mascara.
This theme shows the possibilities of using a combination of pigment groups to achieve ideal results. Innumerable options in effect, coverage, skin feel or spreadability open up when combining different pigment characteristics with each other. Not only the mixture of different particle sizes, but also the match of optically opaque VISIONAIRE pigments spiced up with transparent and sparkling MIRAGE pigments,and rounded off with shimmering SYNCRYSTAL pigments; give a match that one will love.
Eyes
Lips
Nails
Crystie’s Candies
Candy colors are evergreens, -blues and -pinks. Unusual for the seemingly shorter fashion life cycles, it seems impossible to imagine summer fashion styles without pastel shades. They have been with us since the summer season of 2012, and faithfully return to us in spring. Their success story can easily be explained: they create good vibrations, underline feminism, can be worn on almost all occasions, and are perfectly combinable with darker accents, giving the good-mood- colors that more dramatic look.
The main ingredients of Crystie’s Candies are pigments of the SYNCRYSTAL range, providing the cosmetic applications with either silky appearance or elegant shine. The intention behind this is to create shimmering colors without high coverage or expressive sparkle. Nevertheless, to create a contrast in that romance-touched fashion style, one can also go for more striking make-up colors as introduced in
Eyes (liquid eye shadows)
Lips (lip balm & lip gloss)
Nails
Holi Feelings
Holi is one of the oldest Hindu festivals and the most famous and colorful spring celebration coming from northern India. It lasts between two to ten days and lowers the strict social norms of gender, origin, and caste. People forget about distances and hilariously celebrate with each other as there are several reasons to rejoice: to honor the gods, to celebrate the ultimate victory of good over evil, and to welcome spring! Streets experience an explosion of excitement, and colors of happiness shine like a rainbow when people throw scented color powder, called “Gulal” and “Abir” at each other.
Holi is characterized by joy and laughter. This criteria has been transformed into eye-catching, bold and mood-enhancing cosmetic applications; motivating one for spring and summer. These trend color compositions of Holi Feelings are supported by effect pigments of the synthetic mica based SYNCRYSTAL range showing the interplay with borosilicate based MIRAGE effect pigments and colorants/ absorption pigments.
Eyes (shadow base & loose eye shadows)
Nails
Lips (gloss)
Technical Aspects
One of the most important groups of effect pigments are pearlescent pigments. They are coated with metal oxides and differentiate by their substrates. MIRAGE pigments are based on borosilicate flakes, while SYNCRYSTAL pigments have their origin in synthetic mica platelets. The coated flakes/ platelets – depending on the coating thickness – exhibit the entire spectrum of colors. Another very important group of effect colorants are metallic pigments (represented by the VISIONAIRE pigment series), consisting of aluminum, bronze and copper, which offer unique metallic shine and enhanced coverage. Aluminum pigments in particular, can greatly increase the color palette if combined with organic absorption pigments and/ or pearlescent pigments.
For a better understanding of the diverse design capabilities, a common consideration of particle size and color is enlightening. When using pearlescent pigments, silky and satiny effects can be achieved by using particles smaller than 25 µm. In contrast, particles up to 150 µm will attain a brilliant and sparkling effect. Similar rules apply for metallic pigments, where the achievable effects range from very brilliant and bright when using particles smaller than 50 µm to very sparkling and glittery when using particle sizes up to 95 µm.
Portfolio
| Product Group |
Short Characteristics |
|---|---|
| SYNAFIL | These fillers can positively contribute to product properties like skin feel, texture and pay-off. They can be used in color cosmetic and personal care applications. S-type: The cosmetic fillers of this range are based on synthetic fluorphlogopite (mica). They provide perfect optical appearance and improve the adhesion of make-up. Furthermore, they point with light reflecting properties, outstanding color purity and low heavy metal content. W-type: The cosmetic filler is based on polypropylene wax and can be used to mattify formulations or add a velvet-like skin feel. In combination with effect pigments it tremendously increases the sparkle they provide. |
| SYNCRYSTAL |
These effect pigments are based on metal oxide coated synthetic fluorphlogopite (mica). They offer superior skin feel, high purity and outstanding chroma. Depending on the particle size chosen one can achieve a velvety matte appearance, smooth silky and satiny or elegantly shimmering effects in color |
| MIRAGE |
These effect pigments are based on metal oxide coated borosilicate. They stand out by high transparency, high gloss, unique color purity and therefore extraordinary sparkle. Using these pigments results in very attractive and glamorous looks. MIRAGE is perfectly suitable for color cosmetic and personal |
| VISIONAIRE |
These effect pigments are based on metals and their alloys and provide unique metallic luster, dramatic reflection and excellent coverage. They are recommended for anhydrous systems and the perfect fit for color cosmetic |
| SILVERDREAM |
This group describes metallic pigment preparations for nail polishes. Used solely or in combination with the above mentioned effect pigment groups, impressive |
| METALURE |
This group describes aluminum pigment dispersions for nail polishes. They are manufactured in the PVD (physical vapor deposition) process that leads to very thin platelets with a unique surface structure allowing mirror- and even rainbow- like effects on the nail. |