Today, a number of consumer goods industries face a huge challenge. Despite the general negative opinion, there is a legislative introduction of their marking. Among other goods – products under the code TN VED 3303 or code OKPD2 20.442.11 «Perfume and toilet water». According to the order of the Government of the Russian Federation, the products are subject to obligatory marking with identification signs from December 1, 2019. What will this system actually turn out for the market?