Articles

Smart Tradedown in Russian Beauty Market

Euromonitor422

Olga Murogova, Research Analyst at Euromonitor International The main trend of Russian beauty market today is definitely tradedown. The 2015 crisis dropped the country’s real GDP growth by more than 4% down without signs of recovery in the short-term future. Though you may argue that there is always trading down in crisis times. However current…

Mini Packaging – What’s New?

Producers pay more attention to mini format packaging and give it new roles, enabling mini packs to strengthen their market position. Depending on its purpose and method of use, miniature packaging will have a different status, and be called also differently. On the global packaging market it has many names: unit dose and mini dose,…

Competitive advantages of using biotechnological methods of cultivation of rare and endangered species of medicinal plants in the cosmetic industry

Number of large domestic companies – manufacturers of cosmetic products has significantly increased for 25 years of post-Soviet period. Natural increase of competition among domestic cosmetics manufacturers, as well as with foreign colleagues, has led to an overall marginality decrease of the industry. How can cosmetic companies maintain an acceptable rate of return in the…

Muslim perfume culture

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The Muslim market was traditionally a niche perfumery mostly related to Arab countries. For various reasons Oriental perfumes are becoming an increasing influence in the western markets. But what is so different about this trend compared to previous ones? We will try to expose simple guidelines for everyone to understand the features that make Oriental…

Natural Fragrance: to be or not to be

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Today the growth of demand for natural aroma ingredients directly linked with growth of consumption of natural products for personal and home care. Natural perfumery was based on natural essential oils, but natural identical have proven to be very effective as adequate substitution due to higher prices of natural oils, limitation of their variability and…

Equipment for production of multicomponent emulsions, suspensions and gels: from laboratory facilities for testing of a technology to production department equipment

Solution of the accelerated and innovative development of the country requires the creation of new materials and products with improved properties. The appearance of such materials and products is impossible without research, laboratory experiments, development of the technology and technical equipment industries.