More than 42% of Russians already overpay for greener solutions and packaging

Essity
New research by Green Response, initiated by FMCG company Essity, showed that Russians did not radically change their habits towards a more sustainable lifestyle during the pandemic. However, Russians have begun to pay attention to eco-labeling of goods, spend more time on eco-initiatives and are willing to pay extra for eco-friendly goods and services.
Essity

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