Rihanna announces the debut of Crush by Rihanna, the second fragrance in her namesake RiRi collection. Crush is a mysteriously sexy and provocative scent. Breaking boundaries and setting new rules, this perfume feels empowering, strong, confident, and unapologetic.

RiRi CRUSHES it with her newest fragrance – sensual woody notes pair with playful red fruits and pink musks to create an intoxicating fragrance with an undeniably fun, feminine twist. The addictive floriental opens with a vibrant splash of bergamot, juicy mandarin and vivacious pink peppercorn. At its heart, pink rose is accented with spicy ylang drizzled in the tangy sweetness of red berries for a mouthwatering signature; while creamy musk, cedarwood and sexy patchouli combine to leave a lush, lasting impression.

The bottle, designed by Rihanna, inspired by the original RiRi bottle, combines a sense of luxury and femininity. Its rich golden tones create an irresistible allure that is accented by a playful touch of pink on the outer box. The eye catching, luxurious jewelry-inspired pattern on the cap is alluring to the touch, and is carried through to the outer box to create a chic, high-fashion contrast to the bottle’s feminine lines.

Crush by Rihanna will be available at Macy’s, Macys.com and other fine retailers beginning August 2016 for $60 EDP (3.4oz),$36 EDP (1.0oz), and $20 Rollerball (0.2oz).