What’s New for PCHi 2016. New Show Segments and Initiatives Aim To Put Fresh Spin on Upcoming 9th Edition

BEIJING, 12 June 2015 — Returning to the Shanghai World Expo Exhibition & Convention Center from 1 to 3 March 2016, the 9th edition of the Personal Care and Homecare Ingredients (PCHi) trade show (www.pchi-china.com/en) will see the introduction of several new features, including expanded exhibition zones and new education and marketing initiatives.

Sharing preliminary plans for PCHi 2016, Elynn Xu, Project Manager, Reed Sinopharm Exhibitions (RSE), said, “PCHi has now become a directive event, and as China’s number one sourcing platform for the global and personal care industry, the show sets the tone for the industry early each year. We look forward to presenting a number of new segments and marketing elements that promise to bring richer content and a fresh experience to exhibitors and visitors. More details will be revealed at a later stage.”

Apart from a fuller exhibitor profile that includes companies from testing, machinery, and fragrance sectors, PCHi will present an ‘Innovation Laboratory’ that offers hands-on interaction and learning opportunities. The New Products Showcase, which saw positive reception from both exhibitors and visitors alike at PCHi 2015, will also make a return next year with an expanded presentation area. It will feature innovations from at least 20 companies. Additionally, PCHi’s official mobile app, launched during PCHi 2015, will undergo a revamp to provide exhibitors and visitors with an enriched user experience. 

“By constantly innovating and improving show features with each passing year, we demonstrate our commitment to enhancing the PCHi experience for everyone participating in the event,” Xu added. “We want our show to reflect the dynamic nature of the personal care industry, and have high hopes for the coming edition.”

For more information on PCHi 2016, visit www.pchi-china.com/en or connect with PCHi on social media.

PCHi on LinkedIn: http://cn.linkedin.com/pub/personal-care-and-homecare-ingredients
PCHi on Facebook: https://www.facebook.com/PCHiExpo
PCHi on Twitter: https://twitter.com/PCHiChina
PCHi on Weibo: http://www.weibo.com/pchichina
PCHi on YouTube: https://www.youtube.com/user/PCHiExpo

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