Worldwide leader in aerosol solutions brand supports brands in the innovation-driven shaving cream market, estimated to reach $7.9 billion by 2018.
The LINDAL Group, a worldwide leader in aerosol packaging technology, which was recently chosen by Unilever for its AXE® branded Men’s Chilled Shave Gel, is helping power products in the innovation-driven worldwide shaving cream market, expected to reach nearly $8 billion annually by 2018.
Lindal components such as its BOV valves and Wave actuator for foam and gel products, selected by Unilever, make such packaging possible.
According to Philip Brand, Lindal Group’s Global Marketing Director, growth in this particular personal care market segment is spurred by new formats and end-user experiences, as well as by the demographic impact of young men, 15 years and older. – «These younger guys are entering the global consumer market with increasing disposable income and growing interest in personal grooming – in both developed and emerging markets» – Brand said.
– «They look for products that deliver high-performance, have plenty of ergonomic appeal, and fit their active lifestyles, – Brand said. – For brand owners, our aerosol solutions can make this happen, with optimal supply chain efficiency and the highest-quality outcome».
Bag On Valve (BoV) Technology
The Bag-on-Valve (BoV) aerosol system is a modern packaging technology developed to improve a wide range of personal care and cosmetic products. It is convenient and user friendly, and can be sprayed evenly at all angles, with a 99% evacuation rate.
With a BoV system, the product is placed inside the bag while the propellant is filled in the space between bag and can. The product – such as a gel, cream or spray – is dispensed by the propellant simply squeezing the bag when the actuator is depressed. As a result, the bulk maintains its integrity and remains separated from the propellant at all times.
The Lindal Innovation Difference
A key step for brand owners in the vibrant shaving product market, as they develop optimal aerosol solutions for high viscosity products, is the Lindal testing of the active material requested by the customer, and development of a detailed study. It is a melding of a customized approach, with efficient and standardized solutions.
The primary resource for this analysis is Lindal’s Global Innovation Center (GIC) in Briey, in northwest France. The Center is another example of Lindal Group’s commitment to long-term strategic planning that ensures success for the company’s worldwide aerosol customers.
– «Our Briey GIC is a true Center of Excellence, and is home to our formidable arsenal of collective expertise and capabilities, – said Brand. – Our Global Innovation Center provides customers with new levels of technical support and optimal access to our best practices and institutional knowledge. With such intense competition in the global shaving product market, this level of support represents unsurpassed value-added for our customers».