KAO LAUNCHES IMPROVED VERSION OF BIORÉ UV AQUA RICH

World’s first*1 Micro Defense formula
WorldPressOnline_biorГ©-uv-aqua-rich-watery-essence-and-biorГ©-uv-aqua-rich-watery-gel-two-water-based-sunscreens-that-combine-strong-uv-protection-with-l(1)
Kao Corporation (Michitaka Sawada, President) will be releasing new, improved versions of Bioré UV Aqua Rich Watery Essence and Bioré UV Aqua Rich Watery Gel, two water-based sunscreens that combine strong UV protection with light-to-the-touch texture.

Kao has developed a Micro Defense formula that uses a capsule packed with a UV protection agent. When applied to a cream, it covers the whole body like a layer of skin. The formula evens the application of sunscreen by forming a fine veil on the skin and spreading into micro crevices. A light application will protect the defenseless skin against UV effects with fresh sensations free from any hints of stress. The new sunscreens are positioned in the Bioré UV range, the top-selling sun protection products for twelve years running*2.

• * 1 A unique sunscreen formula exclusively produced by Kao Corp. The formula incorporates capsules with a UV protection agent consisting of amphiphilic ingredients with hydrophilic and hydrophobic properties including glyceryl behenate and sorbitan distearate. (Based on a survey of prior technology and a survey conducted in July 2018 by Kao Corporation inside the Mintel Japan database.)
• * 2 Sales levels by brand in the sunscreen market between September 2006 and August 2018 according to Intage SRI.

Product features
WorldPressOnline_biorГ©-uv-aqua-rich-watery-essence-and-biorГ©-uv-aqua-rich-watery-gel-two-water-based-sunscreens-that-combine-strong-uv-protection-with-l
Shared features:
The world’s first-ever Micro Defense formula
Prevents uneven application down to micro crevices while gently protecting vulnerable skin from UV damage.
— SPF50+, PA++++
— Bioré’s unique «ultra-light outer skin.» A thin, even UV blocking film that covers the whole body like a second skin.
— Six features that benefit the skin:
1) Formulated with moisture-rich water capsules to prevent dryness.
2) Includes hyaluronic acid, Royal Jelly extract, and BG (moisturizing ingredients).
3) Rinses away easily with soap in spite of the super-waterproof formulation*4 .
4) No coloring agents.
5) Inhibits acne*5 .
6) Allergy tests performed*5 .
— Gentle fragrance of white muguet.
• * 4 Confirmed in water resistance tests lasting 80 minutes.
• * 5 Confirmed in non-comedogenic testing. Note that comedones (the source of acne) may still arise or allergic reactions may occur in some people.
Individual features:
Bioré UV Aqua Rich Watery Essence
A wonderfully light sensation no matter how often it is reapplied.
— A watery essence with a transparent texture that blends effortlessly with the skin.
— A translucent finish that hugs the skin with no flaking.
— Also usable as a foundation primer for a perfectly smooth foundation finish.
Bioré UV Aqua Rich Watery Gel
Moisture maintained after many hours.
— A watery gel that spreads smoothly over the whole body.
— Presents the skin of the whole body in a clear, beautiful tone through the optical veil effect.
— Also usable as a foundation primer.

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