Syensqo is expanding its laundry care solutions portfolio with Rhodasurf® B7 UP, a natural[1] laureth-7 surfactant enabling more sustainable liquid laundry detergents and hard surface care formulations. The product is manufactured at Syensqo’s on-pipe ethoxylation facility[2] in Moerdijk, the Netherlands, which recently received ISCC PLUS mass-balance certification.

“Rhodasurf® B7 UP is a true drop-in replacement that helps laundry care brands scale sustainability without having to reformulate products or disrupt existing supply chains,” said Benjamin Leleu, Syensqo Global Marketing Manager, Consumer Care.“ It’s a tangible example of how we are expanding our UP Circular Solutions portfolio. We look forward to further growing this range to continue supporting our customers’ sustainability ambitions.”

Rhodasurf® B7 UP is produced using bio-circular, upcycled ethylene oxide feedstocks. It delivers the same specifications and functional performance as conventional laureth-7 surfactants, providing robust detergency, wetting and solubilizing performance while reducing net CO2 footprint by more than 90% compared with standard petrochemical based grades. Compatible with Ecocert and Ecolabel certifications, this new product helps fast-moving consumer goods companies and private label manufacturers respond to growing consumer demand for more natural, lower-carbon products. Rhodasurf® B7 UP is part of Syensqo’s UP Circular Solutions range, a portfolio based on a circular mass-balance approach that integrates upcycled raw materials while preserving product performance.

Syensqo launches Rhodasurf® B7 UP, a natural and lower-carbon surfactant for liquid laundry care.
(Photo: Syensqo, PR111)
Rhodasurf® is a registered trademark of Syensqo.
[1] According to ISO 16128:2 2017.
[2] Ethoxylation is a process that converts fatty alcohols into surfactants, key ingredients in home care products, by reacting them with ethylene oxide.