PHOTOMEDEX ANNOUNCES NO!NO!™ HAIR BREAKS RECORD ON UK HOME SHOPPING TELEVISION WITH THE FASTEST NO!NO! SPECIAL VALUE SELLOUT

PhotoMedex, Inc. announces that no!no! continues to break sales records with the launch of the MICRO no!no!, the latest innovation. These sales records continue to be broken even after seven years on UK home shopping.

On August 16, home shopping consumers in the UK purchased more than 10,000 pieces of the latest generation of no!no! hair removal technology, generating over £1.1 million and representing a record for no!no! as the fastest selling unit, and selling out in only one and a half hours of live air time. The Company notes that the UK market is only 20% of the size of the U.S. market, making these results even more impressive.

“August is traditionally a quiet period for home shopping sales, and this sales achievement demonstrates continued awareness and enthusiasm for the global brand,” said Dr. Dolev Rafaeli, chief executive officer of PhotoMedex and president of Radiancy, Inc. “Live TV home shopping has been an incredibly important part of the marketing and sales platform for the no!no! brand. Our strategy to focus on the unique benefits of no!no!, compared with other home hair removal treatments proved to be a success. We are very pleased that eight years and hundreds of thousands of units later, the brand is still generating strong sales,” Dr. Rafaeli added.

As part of the one-day event, no!no! UK consumers were introduced to a brand new, edition of the popular hair removal device. The MICRO, offered in three colors- − lipstick red, midnight black and pure white− is the latest and smallest offering in portable and simplified home-use professional hair removal technology.

To date, nearly half a million no!no! Hair hair removal units have been sold through this TV shopping channel in both the UK and U.S. combined, and more than six million units have been sold worldwide.

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