Awareness, Sales Generation & Relationship Building Amongst Top Factors for Participation
Just two months after this year’s Personal Care and Homecare Ingredients (PCHi) trade show concluded in Guangzhou, Reed Sinopharm Exhibitions (RSE) is pleased to share that 401 companies have already confirmed their participation at PCHi 2018, occupying 85% of the available booth space in next year’s edition. Now, RSE plans to commence the sale of the remaining booths, focusing on the personal care ingredients and overseas markets.
As part of its post-event review, RSE recently conducted a survey with a total of 339 exhibitors who took part in PCHi 2017. In the survey, when asked about the main objectives for their participation, exhibitors indicated brand awareness, relationship building, and sales generation as the top three factors influencing their decision to exhibit. 84% of respondents cited brand promotion as a very important factor in their decision-making process, while 82% saw the potential to increase their sales figures and the opportunity to connect with existing customers as key determining factors for their investment.
At PCHi 2017, close to 92% of exhibitors expressed their overall satisfaction with the event, with 74% highlighting the opportunity to meet and strengthen relationships with existing customers as the main reason, and 71% attributing their satisfaction to successful brand promotion. This positive sentiment was evident during the show days, as 80% of the exhibitors made a booking for a booth at PCHi 2018 while onsite.
Value-added Exhibitor Services to Meet Industry Needs
In this modern age, there exists a variety of ways in which people can interact with one another. Increasingly, marketers are turning to digital platforms, such as social media and email marketing, as a means to further their businesses.
Following the rising digitisation trend, and in response to the industry’s needs, RSE has offered a complimentary digital marketing platform to a select group of PCHi 2017 exhibitors as a post-exhibition value-added service. The WeChat Marketing Program is a new online service that is available exclusively for winners of the 2017 Fountain Awards and long-time exhibitors (companies who have exhibited for more than 10 years). Through this complimentary program, eligible companies will be able to leverage on PCHi’s WeChat platform to promote their company’s products and services. This is a major step for RSE in engaging exhibitors in the digital space and moving forward, the team may consider offering similar initiatives to other groups of PCHi exhibitors.
“Marketing trends are constantly evolving but there is still great value in face-to-face interactions, as evident from the industry’s overall satisfaction at PCHi and the survey results”, commented Joe Zhou, Vice-President at RSE. “The key to delivering a sustainable trade show is to be responsive to change and adapt to these trends in order to stay relevant. As such, PCHi will maintain its core offering — a professional trade platform with quality content — but continually strengthen it with new elements that complement the overall presentation. This is what we will strive towards in the coming editions.”
The next edition of PCHi will be held from 19 to 21 March 2018 at the Shanghai World Expo Exhibition and Convention Center. For more information, visit www.pchi-china.com/en or connect with PCHi on social media.