Düllberg Konzentra is strengthening its operations in South-East Asia with a new research and development center in Jakarta, Indonesia. The new center, which was opened on 25 September 2018, is a clear signal of the company’s strategic orientation.
The German fragrance company Düllberg Konzentra intends to focus even more on Indonesia and South-East Asia. The new R&D Center in the area of the mega-city of Jakarta will have a dedicated perfumer whose team specialises in developing and marketing products for Indonesia and the entire region.
This is a significant step for the Hamburg-based company, which already does a lot of business in Indonesia, one of the most densely populated countries in the world and the largest economy in South-East Asia. It has one of the highest growth rates worldwide for fragrances and beauty care: Indonesia is forecast to become one of the Top 5 markets for cosmetics in the next 10 to 15 years. The most promising segments include Fine Fragrances, Bazar Fragrances, Soaps, Cleansers and Detergents, all areas in which Düllberg Konzentra has profound expertise and extensive proficiency.
“Indonesia is one of our key markets, and so it is both a necessity and a pleasure for us to open our new R&D Center in Jakarta. This center allows us to respond speedily to customer needs and develop customised fragrances that are a perfect match for local and regional preferences”, says Managing Director Christian Düllberg. “Driven by our expertise and creativity, and aided by a close collaboration and exchange of ideas with our headquarters in Germany, we look forward to creating fragrances of the highest quality here in Indonesia.”
The availability of a wide variety of raw materials and ingredients from the region is another factor in favour of the location: Indonesia is rich in natural resources and is an important supplier of essential oils and important raw materials such as cloves, nutmeg, vetiver and citronella; for instance, 90% of the global supply of patchouli comes from Indonesia.