26 ноября, Centre de conférences, Париж, Франция

The Fragrance Innovation Summit returns to Paris on November 26, 2025, offering a 360° perspective on the transformations reshaping the world of perfume.

From bold launches and new sensory rituals to global market challenges and the rise of younger generations, fragrance is evolving faster than ever and is set to play a pivotal role in the growth of the cosmetics market.

As new consumers reshape expectations, boundaries between categories are dissolving, while usage and application methods continue to transform.

To stand out from the mass, brands are focusing on strong olfactory differentiation, supported by new narratives and the power of social media, as well as innovative formats and redesigned packaging.

https://www.fragranceinnovation.com/en/