Datamonitor defines mood cosmetics as cosmetics/personal care products that change color or texture to correspond with the user’s changing moods. These products are distinct from neurocosmetics which serve to enhance consumers’ mood or mental wellbeing. Michaela Peck, analyst, Datamonitor, explains: “These products go beyond aromatherapytype products by claiming to interact directly with the body’s neurotransmitters, in turn changing consumers emotional and mental wellbeing state.”

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