Australian-based Conserving Beauty has chosen renewable and compostable
NatureFlex™ films to use within its sachet packaging for its cleansing wipes.
Conserving Beauty are a skin-care brand known for their dissolvable and compostable
skincare solutions including world-first dissolving cleansing wipes, sheet masks, and zit
strips. Launched in November 2021, the company is making waves internationally and has
won over 8 global industry awards in Australia, the UK and the USA. Conserving Beauty is
on a mission to reduce the beauty industry’s water footprint, carbon footprint and waste
footprint through groundbreaking innovation alongside conservation research.
Their dissolvable cleansing wipes have taken the world by storm. Formulated with gentle
plant oils and vitamins, they are hydrating and calming relief even for the most sensitive
skins. Dry, eczema or even acne prone skins are well looked after within the skincare range, as
proven by third party clinical testing with dermatologists. Not only are the wipes amazing for the
skin, but they are also produced with the planet in mind. The company continuously measures and
tracks the footprint of all their products, aiming to reduce the impacts as much as possible.
In line with their sustainability values, Conserving Beauty has matched their products with a new
compostable packaging sourced from Convex, the New Zealand converter. The high-performance
sachet material includes a layer of NatureFlex from Futamura, laminated to paper and another
biofilm for hermeticity. NatureFlex™ films are produced from renewable wood pulp, harvested from
responsibly managed plantations and meet all the relevant standards for industrial composting,
including AS4736, EN13432 and ASTM D6400. They are also certified for home composting
according to the Australian home composting standard AS5810, to the French standard by Din
Certo and to OK Compost Home protocol. NatureFlex provides an excellent barrier to aroma, gas,
and moisture.
The new laminate structure meets all the technical requirements: it runs well on the sachet lines
and efficiently wraps the wipes. With its excellent moisture barrier, it also effectively protects the
product until it is used by the consumer.
Natassia Grace, founder and CEO of Conserving Beauty, confirmed: ‘I am delighted to have found
this packaging solution for our dissolving wipes and sheet masks. It was very important for me that
the packaging matches the ethos of my brand. Product efficacy and sustainability initiatives remain
very high in Conserving Beauty’s priority and R&D investments.’ Natassia has been recognized
for her hard unwavering commitment to championing innovation and sustainable business
practices, winning several awards including Forbes Asia 30 Under 30 2024, Woman Of The Future
2022, and BOF – Business Of Beauty Inaugural Global Beauty Award.
Tamaki Kaga, Regional Sales Manager at Futamura, added : ‘we are very pleased that our
NatureFlex film has been chosen to be part of this solution for Conserving Beauty. Conventional
structures for this type of product would have used combinations of plastics and foil, rendering
them unrecyclable. Our renewable and compostable films are a good choice for this type of
application, enabling a valid end of life option.’