Analysis of the Russian cosmetics market reveals significant dynamics of volume growth, accompanied by a steady increase in import volumes, a parallel upward trend in domestic production that confidently continues to rise, and an adjustment in price components both for import contracts and domestic market supplies.
According to the marketing research “Cosmetics Market (by types) in Russia, development analysis with forecast until 2031”, conducted by the marketing agency “Roif Expert” in 2025, the volume of the Russian cosmetics market has reached record levels.
It should be noted that the volume of cosmetics imports to the domestic market shows substantial growth in physical terms and equivalent dynamics in value terms due to price adjustments, with growth rates being even more pronounced in monetary terms. The forecast for cosmetics imports into Russia also assumes further positive development. In terms of specific segments, the market structure is heavily dominated by hair care and skin care products.
The Russian cosmetics market is characterized by high dynamics and market volume growth. After a sharp price spike, price components have stabilized and are now showing positive dynamics in the current period. Manufacturers’ prices have reached maximum levels against the background of rising raw material costs, inflationary processes, and operational expenses. In terms of price correlation, prices of imported products remain higher than those of domestic manufacturers.
Key market trends also include growing domestic consumption, which drives increased purchases of cosmetics from abroad. At the same time, domestic demand is largely satisfied by Russian-made products, and Russian manufacturers demonstrate growth in cosmetics production. A significant change in export supplies is also observed.
The structure of the domestic cosmetics market by product assortment groups remains sufficiently stable. Hair care and skin care products continue to dominate overall production, although their share has undergone some adjustment during the period. The structure of cosmetics imports by country of origin shows no significant changes; Chinese cosmetics still hold the leading position.