The Cosmoprof international network presents the 2021 events

The cosmetic industry is ready to blossom again: this is the message that the international Cosmoprof network wants to give for the launch of the events in 2021. The b2b format dedicated to the beauty sector, collecting a community of over 600,000 operators and more than 10,000 companies from all over the world, is ready to confirm its role as special partner for business development.

The first appointment is with Cosmoprof Worldwide Bologna, the international event for the cosmetic industry. The 53rd edition will take place from 27 to 31 May 2021: initially scheduled for March, it has been postponed, thus welcoming the requests and concerns of trade associations and professionals.

«Given the unpredictable trend of covid19, and the restrictive measures adopted not only in Italy, but all over the world, we considered a new schedule to be essential,» — declares Gianpiero Calzolari, President of BolognaFiere .

«Based on the current situation, the decision to postpone the event in May seems to be the most correct one for holding Cosmoprof in the best possible conditions, — underlines Enrico Zannini, General Manager of BolognaFiere Cosmoprof. — We will continue to monitor the progress of the epidemic, in order to ensure exhibitors and professionals a quality experience, in total serenity and safety «.

Then, the events of the network in Las Vegas, Hong Kong, Mumbai and Bangkok will follow. To promote the shows of the international platform — Cosmoprof Worldwide Bologna, Cosmoprof Asia, Cosmoprof North America, Cosmoprof India and Cosmoprof CBE Asean Bangkok — on the main international media (digital, trade and consumer press, billboards, TV), the new advertising campaign created by Heads Collective agency and signed by the photographer Giulio Rustichelli, “Blooming Beauty”.