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Members of Generation Z are Particularly Sensitive to Greenwashing
The Open University of Catalonia has published the results of a study showing that Generation Z is calling on companies to take responsibility for “greenwashing.”
The New Reality of the Cosmetics Industry: How Consumer Habits Have Changed in 2025–2026
The behavior of Russian cosmetics consumers in 2025–2026 reveals several divergent trends. On the one hand, the “Cosmetics and Fragrances” category is becoming one of the main growth drivers for large retailers; on the other hand, consumer choices are becoming more informed, tech-savvy, and at the same time emotional. Online sales are growing, driving the sector’s expansion, and require special attention. Analytics from the payment service “UKassa,” research by “Ashmanov & Partners,” as well as data on Generation Z’s shopping habits and recent surveys by “Avito” and PIM.DATA help paint a picture of what is happening.
Global Household Cleaning Products Market in 2025 and Forecast for 2026–2034
According to Fortune Business Insights, the global household cleaning products market was valued at $282.28 billion in 2025 and is expected to grow to $294.33 billion in 2026 and reach $413.57 billion by 2034, registering a CAGR of 4.4%.
The Repellent Market: Current Situation and Forecasts
According to research reports, the global repellent market is growing year after year. This article describes the current situation and forecasts, including for regional markets.
ACTUALLY
Hair loss: Cosmetic Options and the Logic of Hair Care
Krasney E., Technologist Developer
The article describes the causes of hair loss, the possibilities of cosmetics, and the logic of hair care to solve this problem.
RESEARCH
How Aging Affects the Condition of Hair and Scalp
We present a brief overview of the article, which summarizes data on how aging is related to the condition of hair and scalp.
LAW
Changes to Cosmetic Legislation in the EU
Changes to Cosmetic Legislation in the EU
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VAST Perfume Salon 2026. Spring in Fragrance
The beginning of spring was marked by the traditional VAST Perfume Salon held by the Russian Perfume Club, which once again brought together independent perfumers, niche, craft, and industrial perfume brands, manufacturers, distributors, and fragrance enthusiasts in the historic interiors of the Hotel Metropol.
experience
The Role of GLB in Selecting the Optimal Surfactants for Various Products
Matveichuk Yu.V., PhD, Chief Technologist of LLC «Himway», Minsk, Republic of Belarus
The basic concepts and role of the hydrophilic-lipophilic balance (HLB) of surfactants for the development of various products are presented. The classification of substances based on their HLB value, which is a criterion for selecting surfactants for various purposes, such as defoaming, stabilizing water-in-oil or oil-in-water emulsions, wetting, solubilization, dispersion, and others, is provided.
PACKAGING & LABeL
The Unfiltered Generation: What Do Zoomers Expect from Beauty Brands?
Generation Z is not just consumers of cosmetics—they are changing the rules of the game in the industry, and manufacturers have to adapt to the demands and preferences of Zoomers, especially when it comes to packaging. Specialists from the research company Profi Online Research, using their proprietary predictive AI model called SHAGAL, examined the consumer profile of the Russian Generation Z, key expectations from cosmetic brands, aesthetic and visual codes, core design principles for Zoomers, examples of successful packaging and typical mistakes in its development, as well as effective advertising communications and the role of the brand.